DO VAN DUC

PRODUCT OWNER

With 1.5 years progressing from Business Analyst to Product Owner, I specialize in end-to-end product delivery—from market research, user discovery, and SRS/PRD specifications to engineering execution and MVP launch. Combining a Digital Marketing foundation with hands-on Shopify & E-Commerce experience, I excel at aligning commercial growth metrics with technical feasibility. Adept at client consulting, stakeholder expectation management, and Scrum team leadership. Proactively leveraging AI workflows (Cursor, Claude, ChatGPT) to accelerate product research, data analysis, and sprint delivery speed. Seeking a long-term Product Owner / Product Manager role in modern E-Commerce & software ecosystems.

BUSINESS ANALYSIS & TECHNICAL COMPETENCIES

Requirement Analysis 
Requirements elicitation & decomposition (Epic → User Story → AC), BRD/SRS/PRD documentation, Change Request triage & MVP scope control.
Diagram & Process Modeling:
Business Flowcharts, Use Case Diagrams, Roles & Permissions Matrix (RBAC), Information Architecture (IA), Logic Branching.
UI/UX Design for BA (Figma):
Figma (Wireframes, High-Fidelity Mockups, Interactive Prototypes for stakeholder demos and developer handoff).
Methodology & Tools Stack:
Agile & Scrum, Jira, Confluence, Postman, SQL, Shopify E-Commerce Ecosystem & APIs, AI Tools (ChatGPT, Claude, Cursor).

WORK EXPERIENCE

Gifttify Agency – BA/PO & Automation Developer

Hanoi, Vietnam
Product Domain: Internal E-Commerce Automation App 08/2025 – 05/2026
  • Automated Market Research: Architected automated international E-Commerce data mining pipelines (US/EU) to discover trending products and high-intent keywords optimized for POD products.
  • Automated Mockup & Video TVC Generation: Designed automated workflows transforming research insights into product mockups and short video TVCs for marketing campaigns.
  • Ad Automation & Realtime Trigger Rules: Integrated Meta & TikTok Marketing APIs; established realtime Trigger Rules monitoring performance metrics (Spend, ROAS, CPA, CPC, CPM, CTR, CR) to auto-scale budgets or instantly pause underperforming ads.
  • RBAC Permissions Matrix & Inter-department Alerts: Built role-based access control (RBAC) across R&D, Designers, Media Buyers, and Store Ops teams, with automated realtime handover alerts eliminating communication bottlenecks.
  • Team Leadership & Scrum Facilitation: Led a 3–5 member development team; drove requirements analysis, User Story writing, Sprint Planning, and quality assurance.
KEY BUSINESS IMPACTS:
  • Reduced cross-department handover time by ~85% between R&D, Design, Media, and Store Ops. Shrink product time-to-market from 3–4 days to just a few hours.
  • Realtime Trigger Rules automatically guarded ad budgets against unprofitable campaigns, eliminating 24/7 manual campaign monitoring.

Xpon Technologies – Business Analyst

Hanoi, Vietnam
Product Domain: HRM & ERP  01/2025 – 07/2025
  • Conducted stakeholder discovery workshops to elicit and finalize core product requirements for enterprise clients.
  • Authored detailed SRS documentation accompanied by interactive Figma wireframes and Miro process diagrams for engineering alignment.
  • Facilitated Daily Stand-ups and Backlog Grooming sessions to ensure zero ambiguity before development sprints.
  • Led User Acceptance Testing (UAT) and managed stakeholder feedback through a structured 3-step triage loop (Value Analysis → Impact Assessment → Sprint Allocation).
KEY BUSINESS IMPACTS:
  • Highly praised by clients and executive management for clear, comprehensive SRS documentation that streamlined developer execution.
  • Created standardized specification templates adopted as the company-wide standard across subsequent software projects.
  • 100% of committed features delivered on schedule and passed stakeholder UAT.

FREELANCE PROJECTS

AI Marketing Automation

Client: Czech Republic | 2026

Automated visual media production pipeline and multi-channel campaign distribution platform for an European retail brand.

  • Delivered and signed off 100% on schedule; deployed on-premise generative AI image/video pipeline that enabled the client to completely cut external creative agency retainer costs, reducing monthly media production expenses to $0.

Zalo AI Sales Assistant

Client: Vinaphone Sales Agent | 2026

Automated SIM inventory verification, telecom package lookup, and reservation bot for sales teams.

  • Automated 100% of realtime SIM inventory status, package lookup, and verification, enabling sales reps to respond to customer queries in seconds directly inside Zalo without logging into slow carrier portals.
  • Engineered automated 24-hour SIM reservation locks, extension approvals, and group sync alerts, saving 80–90% of operational overhead and eliminating 100% of duplicate number sales across agents.

TikTok Live AI Automation (LIVI)

Client: Retail & Fashion Brands | 2026

24/7 autonomous AI livestream shopping assistant for fashion and retail brands.

  • Successfully deployed for fashion retail partners; real-time NLP and voice synthesis answered product questions and drove conversions 24/7 without human streamers, eliminating live crew costs and capturing high-intent late-night sales volume.

EDUCATION

FPT UNIVERSITY

2022 – 2026
Bachelor of Digital Marketing — Faculty of Business Administration

LANGUAGE

English: Communicate Fluently

Chinese: In progress to HSK 4

CERTIFICATIONS & HONORS